Coach Emma Coates Leaves England U23 Position to Assume Command at National Women's Soccer League's Bay FC
Marking a major shift in her coaching journey, the 34-year-old coach has stepped down from the Young Lionesses national team to be appointed head coach for National Women’s Soccer League franchise Bay FC.
Transition Stateside
Her appointment follows the departure of Albertin Montoya, who led the San Jose-based club during its debut two seasons in the top-flight American league. Montoya announced in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“My time with the FA has been incredible my time with the FA,” commented Coates. “It has helped shape me both in my career and as an individual. I am now prepared and eager to challenge myself in a fresh challenge.”
Track Record of Success
During her tenure in 2023, Coates managed the England U23s through matches including a narrow win over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Accompanying her to America is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.
Bay FC's CEO, a one-time Football Association technical lead, spoke highly of Coates's abilities: “She is both an excellent coach, but she also has a proven track record of nurturing talent to thrive domestically and internationally.”
“Coates excels at leading of people and culture and has the tactical philosophy we were seeking,” the CEO stated.
Bay FC's Journey
The California side experienced a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its first year before facing difficulties to a 13th-place finish in 2025.
Gavin Step, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their service and wish them all the best with their venture abroad. They have played a key role in fortifying the pipeline between the young Lionesses and the first team.”
“Their work has directly impacted the development of many young players who have progressed into senior Lionesses,” he finished.
Pathway Success
Since taking over Mo Marley in 2023, Coates presided over the promotion of a number of players to the England senior side, including midfielder Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for successors to fill the roles has begun, to continue the development of the Women’s Under-23s setup in the future.
